Negotiating the baggage of international business

In this fun seminar, Bill Decker, author of The Market Entry Toolkit, will discuss how to “grade” a country and how business people need to make realistic decisions about where to do business overseas, answering the following questions and more:

How do you get your company into a foreign market?

How do you effectively sell overseas?

Is there a realistic way to compare one market to another?

World Affairs Speaker Series

Thursday, Aug. 31
5:30 p.m. Networking and appetizers
6 p.m. Speaker

Decker has more than two decades of experience bringing firms into new markets around the world and has lived overseas for 14 years. He has lived in southeast Asia, the Middle East, western, central and eastern Europe. His industry experience includes media (traditional and electronic), business services, high-tech, healthcare and energy.

Decker received an M.B.A. in Europe and personally started more than 20 companies around the globe.

The World Affairs Speaker Series features distinguished experts, authors, leaders and government officials sharing their expertise, insights and experiences on global issues that shape and transform the world in which we live. A Q&A creates opportunities for community members to interact directly with our speakers and participating community members.